1. Nike
... mid-sole, and nylon uppers. Knight's first great marketing ploy was announcing that "four of the top seven finishers- in the marathon at the 1972 Olympic Trials had worn Nike's (the first three r! unners, in fact, had worn West German Adidas ®). Through the 80s and 90s, NIKE's advertisements ... collegiate championship teams, plus two more that were runners up. Individually, his interest, his athletes set 13 world and 22 American records. Among his 23 Olympic athletes was 1960 medallist Otis Davis, who won the 400 and ran the 4 x 400 relay. Besides Davis, his other top athletes reads l...
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- Approx Pages: 15
- Grade Level: High School