... ). TARGETING THE RIGHT MARKET In order for any recreation and tourism plan to work, the right audience - a "special niche" (11) - must be targeted. It does absolutely no good to promote a beach atmosphere when the locale is out in the middle of the desert. Although it can be helpful to incorporate such a theme within the overall concept, people are not going to ... ...

• Word Count: 2794
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate