... retail marketing and this technology is increasing everyday through basic categories such as B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer). E-commerce has been creating a new paradigm for business that shifted from the traditional business model. Therefore, E-commerce can increase sales and decrease the sale costs and it can also identify new suppliers and business partners. It ... Commerce, which has been growing the field in business in recent years. Nowadays, buyers and sellers can buy and sell goods more easily and faster anytime and anywhere thr...

• Word Count: 1438
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

... -only stores base their entire marketing strategies on Internet sales and realize that they have a relationship not with a set of similar customers, but with individual customers. The shift to relationship marketing is described saying, "a shift is clearly taking place from marketing to anonymous masses of customer, to developing and managing relationships with more or less well-known or at least somehow identified ... ). "Brick-and-Click Does Not Mean Overnight Success." E-Commerce Times. Retrieved October 3, 2002 from the World Wide Web: www.ecommercetimes.com Gronroos, C. (1994). "From...

• Word Count: 1637
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School

... strategy is by far the most relevant in measuring the impact of E-commerce on the marketing strategy formula. When devising a marketing strategy an organization must be aware of this shift in E-commerce structures. The awareness of how intermediaries in the distribution channel is vital to marketing strategy, and the implications of how this is changing could have a profound effect ... , and how they develop their strategies, helps to close the gap between E-commerce and strategic marketing. An organizations strategic planning process helps to cover the vital issues that any new paradigm...

• Word Count: 1558
• Approx Pages: 6
• Grade Level: Undergraduate