... a powerful incentive to engage continuously in R & D of their own. Innovative new products and processes often enable these firms to maintain or increase their profit. The introduction of aluminum cans by Reynolds, disposable contact lenses by Johnson & Johnson, and scientific calculators by Hewlett-Packard are good examples. Thus, innovation can either diminish or strengthen existing market power. DIFFUSION The spread of an ... ...

• Word Count: 5057
• Approx Pages: 20
• Has Bibliography
• Grade Level: Undergraduate