1. Agenda Setting In The Media Today
... not on the media's ability to control what we think, but rather it's ability to control what we think about. In the book, The Emergence of American Political Issues, looks at this controlling idea of media. " This impact of the mass media- the ability to effect cognitive ... change among individuals, to structure their thinking- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of mass communication, its ability to mentally order and organize our world for us. In ... attention to some aspects of politics at the expense of others, ...
- Word Count: 2248
- Approx Pages: 9
- Has Bibliography
- Grade Level: High School