1. Consumer Behaviour and the Decision Making Process
... as perception, learning, values and attitudes and motivation. (Kotler et al.2005) Perception is the active fact searching of a person which is influenced by earlier information and beliefs. The perception process and the ability to perceive is affected by different stimuli's and the characteristics of the individuals. When perceiving a person selects, organizes and interprets information to form a meaningful understanding of something ... situation with the ideal situation and notices a significant difference between the two of them. If he is motivated to solve the problem, he moves to t...
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