1. Buyer behaviour
... . Match for mobile white-collar business man. Multi-faceted purpose. Suit for city lifestyle. No. 2 (Hyundai) Suit for young, sporty and active lady. Cheap sporty car with a lot of features e.g. CD. Small car. Suit for young people who have low income. Budget and affordable car. Match with young lady. Small and cute car. Serving limited purpose e.g. study Low maintenance and fuel ... car is small and designed to serve limited purpose use of its owner. The car manufacturer, Hyundai, positions this car as small and price attractive sporty car. A lot of features, i.e. CD sound, power steeri...
- Word Count: 3637
- Approx Pages: 15
- Has Bibliography