1. Personality
There are two distinct approaches to personality that are used by the consumer researchers the psychoanalytic theory approach and the trait theory approach. Sigmeund Freud's psychoanalytic theory of personality has a major impact on consumer researchers. ... Psychoanalytic Theory and promotional Strategy This theory has major effect on marketing. ... Psychoanalytic theory emphasizes the use of dreams, fantasies and symbols to identify the unconscious motives behind a person's action. ... Psychoanalytic Theory and consumer research This theory has had a great impact on consumer beh...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography