1. Beating Big Tobacco
... television or billboards. Yet, the advertising budget during 1999 (the year following the multi-state settlement) rose by 22 percent to $8.4 billion dollars. A large portion of this increase was in marketing categories effective at reaching teenagers. High visibility store displays and promotional giveaways are proven very effective means of targeting the youth market. Efforts at targeting the college-aged market appeal ... camel cash and stuffed animal giveaways, cigarette makers will stop at nothing to hook smokers while they are young. The current initiatives and agreements amount to...
- Word Count: 758
- Approx Pages: 3
- Has Bibliography