... The theory this essay will discuss is Grunigs four models of Public Relations, concentrating specifically on the first two; Press Agentry and Public Information. (Grunig and Hunt 1984). These are the two, one-way models and are more focused towards marketing pr than corporate pr. It includes a brief description of ... each of them and how effective they are when applied to practise. The models were created in order to reflect the diversity of ways in which public relations is practised and also to ... According to Dozier, Grunig and Grunig (1995), the Two-way Symmetric model is the most...

• Word Count: 2614
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

... many businesses have adopted Integrated Marketing Communications (IMC). As defined by the American Marketing Association, IMC is," a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (for example, general advertising, direct response, sales promotion and public relations)" (Schultz, 1993). ... At its most basic level, IMC is the process of unifying a company's message across all marketing functions. Presenting a single, defining message across a spectrum of diff...

• Word Count: 2624
• Approx Pages: 10
• Grade Level: High School