Using Communication to Increase Sales.
A concept of Marketing communication planning that recognizes the added value of a comprehensiveplan that evaluates the strategic.
roles of a variety of communication disciplines "Communication is at the very heart of marketing" (Watson)The ultimate objective of.
any business is to establish a close relationship with its customers. For any relationship to be successful, effective communication is vital. .
In the highly competitive global marketplace, the dramatic rise of choices available to consumers has made it more difficult for companies .
to differentiate themselves. To survive in this environment, they must not only compete for a share of their customer's wallets, but for a .
share of their hearts and minds as well.To meet this challenge, many businesses have adopted Integrated Marketing Communications.
(IMC). As defined by the American Marketing Association, IMC is," a concept of marketing communications planning that recognizes .
the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (for example, general.
advertising, direct response, sales promotion and public relations)" (Schultz, 1993). At its most basic level, IMC is the process of unifying.
a company's message across all marketing functions. Presenting a single, defining message across a spectrum of different communication.
media can create the synergy effect. Synergy occurs when two or more forces are applied such that the combined effect is greater than the.
sum of the individual effects. For example, suppose a car company knew it could boost sales ten percent by offering zero percent financing. .
Suppose it also knew sales would increase five percent if it sponsored an athletic event. By combining these two efforts into a single campaign .
with a unified message, the car company might boost sales by twenty percent or more. To achieve complete integration, the company perceives.
This is called a vertical communication. ... This is called a horizontal communication. ... Then we can foresee that Sales Executive B can achieve a better sales figure than Sales Executive A. ... Without communication, motivation cannot happen. ... Communication breakdown may occur. ...
Since they are the number one manufacturers of computers, they require excellent communication throughout both the sales and non-sales divisions of the organization. ... Sales people cannot effectively serve customers if there is poor communication between the sales associates and the management department; since the main function of sales associates is to present and sell the consumer the product that best serves their needs. ... How the sales functions of Apple are affected by non-sales business activities: The role of the sales function at the Apple Company is to sell to its target market...
One of the biggest problems at work is communication. ... Therefore sales were high, and everyone else is in the dark about the plans' coverage. The sales representatives were out there selling the plan, and increasing membership by making it effective the following month (5/1/02). ... They called a meeting with the sales, underwriting and claims processing departments. ... Poor Communication skills-Cant elaborate thoughts or ideas. ...
Public relations holds diversity in many ways because it involves a lot of different means of communication not just to the world but also involves every aspect of marketing, advertising and sales promotion. ... Sales promotion is a part of a marketing activity that is undertaken to boost sales of the product and services. ... In Sales promotion: Concepts, methods, and strategies (pp. 16-18). ... This in turn increases sales and profits. ... When you look at the different aspects of marketing one has to realize that a product cannot be successful without the proper channels of communication....
Communication is essential in any relationship. ... Marketing communication is more than just a new idea. ... These options include advertising, sales promotion, public relations, direct marketing and personal selling. ... The demand generated by advertising, public relations, and sales promotion "pulls " the good or service through the channels of distribution. ... The scope of marketing communication is tremendous. ...
Listening and it's Profound Effect on Sales Performance I am senior at Western Michigan University studying interpersonal communication, and I have minor in Psychology. ... According to Listening Skills for Sales Professionals sixty percent of a salesperson's communication should consist of listening. ... Passive listening can be defined as "failure to pay attention to verbal and non-verbal communication"(www.selfgrowth.com). Passive listening will produce poor sales results. ... Intermediate passive listening can be defined as "hearing verbal and non-verbal communication but n...
What is Managerial Communication? ... How can proper managerial communication help? ... John Owens states effective communication goes beyond words (2003). For instance, if the co-workers are fidgeting, lip biting or examining their fingernails when a manger throws out a big idea to change how the company tracks sales, chances are, they will run into some resistance. Proper communication will enhance my skills in many ways. ...
Introduction The aim of this report is to present the various insights derived from interpersonal perception that should be taken into account by sales representatives wishing to improve his/her social and communication skills. ... This theory of perception is considered an important part of effective communication because it examines the various judgements that people make about others based on both verbal and non-verbal cues. ... In the social context, perception is the key to understanding people particularly in the communication process in which people create an image of another person...
A company which is specialised in corporate communication is for example: The Corporate Communication Centre. ... The centre tries to co-ordinate all the communication activities within a company and gives advice on communication policies and the organisation of communication methods. ... Marketing communications involves advertising, sales promotion, personal selling, and public relations, the mutually reinforcing elements of the promotional mix. ... A message channel the sales force or advertising media that coveys the encoded message to the intended receiver. 4. ... Mass Communication Mass ...
