1. Comments and reviews on "Why we buy: The science of shopping
... in their attitudes and approaches to shopping. Four main segments are considered: men, women, seniors and kids. For example, only 72% of men read price tags on items, as compared to 86% of women - for a man, ignoring the price tag are a measure of his virility, when a man accompanies a woman shopping, her time in the store is drastically cut down (women accompanying other women while ... that he dealt with in earlier sections of the book, but there is some additional material introduced. A couple of points he makes here are: many stores do not provide opportunities for shoppers to touch...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate