1. International Business
... potential, and very powerful distribution networks, Anadolu Efes dominates the beer market in its country. Today, Efes Pilsner is enjoyed in over 30 countries worldwide, including Russia, Moldova, Ukraine, Kazakhstan, Romania, Holland, Serbia, United Kingdom, Germany, USA, Japan, and other Eastern European countries. In 2001, international beer sales volume increased by 42% and reached a level of 2.5 million hectoliters. Efes Beverage Group ... sales volumes of the branded products represented close to 40% of the total beer sales volume at the end of 2002. Efes Beverage Group started th...
- Word Count: 461
- Approx Pages: 2
- Grade Level: Undergraduate