1. Jurgen Schrempp
... plans spinning in his head. Schrempp wanted to be an international, automotive powerhouse. It was simply a matter of finding the company that would meet all the criteria to complete his auto-utopian marriage. That company was Chrysler. America's 3rd largest automaker's reputation boasts SUV's and minivans that would incorporate Daimler into the United State's vast middle market. Additionally, Daimler would ... Chrysler's 1% European market share. It took Schrempp 17 minutes in Chrysler CEO Robert Eaton's Auburn Hills, Mich. office to convince him of the merits of the merger. America's s...
- Word Count: 1514
- Approx Pages: 6
- Has Bibliography
- Grade Level: High School