1. McDonald's Case Study: Analysis and Recommendations
Situation Analysis McDonald's competes in the highly competitive fast-food industry. ... SWOT Analysis STRENGTHS Strong brand name, recognition and reputation Largest fast food company by sales 34,000 global locations in 118 countries Hamburger University training In-depth market analysis research Supplier Partnerships Cultural diversity in foreign stores WEAKNESSES Unhealthy menu options Difficulty supplying new menu items globally High turnover of employees Connection lost from corporation to store Overcrowded menu Negative publicity OPPORTUNITIES Introduce new stores in developing ...
- Word Count: 3427
- Approx Pages: 14
- Grade Level: Undergraduate