1. Marketing Ocean Park and Disneyland in Hong Kong
In addition, through applying theories such as Competitive Analysis and SWOT analysis, the effectiveness of the competition between both companies can be measured. In specific Competitive Analysis was chosen as one of the theories, because it considers two competing businesses and how they operate against each other, in order to gain the competitive advantage. ... SWOT analysis was used because it acts as a forecasting tool. ... Models such as competitive analysis and SWOT analysis were used to measure the change in Ocean Park's operating style after the arrival of Disneyland. ...
- Word Count: 4350
- Approx Pages: 17
- Has Bibliography
- Grade Level: Undergraduate