1. marketing
The process begins with a detailed analysis of the organization's strength and weakness and identification of opportunities and threats within the marketing environment. ... Ã Most marketing plans include several common components: an executive summary; an environmental analysis; a SWOT analysis assessing an organization's strengths, weaknesses, opportunities, and threats; marketing objectives; marketing strategies; performance standards; financial controls; and an implementation section. ...
- Word Count: 793
- Approx Pages: 3
- Grade Level: Undergraduate