... that is often inaccessible via traditional research methods" (183). This excellent article delves into the nature of how advertising affects the brands that children specifically request from Santa himself. A sample of 344 letters to Santa Claus were collected from a post office of a major city in the Southwestern United States, and they were coded to scaled to access the different patterns of ... be a contributing, or perhaps primary factor. "During the Christmas shopping season, children are bombarded with advertisements for toys and games.... Given the popularity of certain brands in...

• Word Count: 2771
• Approx Pages: 11
• Grade Level: High School

... television advertisements in 1975 would match the behavior of children today. Method Our group chose to survey children at The Airport Club, Albertson's at Bicentennial Way in Santa Rosa, and KayBee Toys at The Santa Rosa Plaza. We asked each child three questions. The first question was, "How many hours of TV do you watch each day?- The second question was, "Many ... ...

• Word Count: 6964
• Approx Pages: 28
• Has Bibliography
• Grade Level: Undergraduate

... idea can be identified in Coca-Cola's previous advertising campaigns. For example, personification of the Brand's core values can be seen in the marketing of their interpretation of a jolly, red Santa Claus; this began in 1930s and is still used in their current seasonal advertising. Arguably, this campaign of advertising has been a major attributing factor to the brand's longevity and success ... ...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate