1. Marketing.
... well behaved children has also been retold to encourage proper behavior. But the image that pops into our head upon hearing "Santa" is quite different. As a matter of fact, the Santa of Europe wears a blue suit and is rather slim. In the 1930's, the Coca-cola executives attempted to redress the ... bottle for the holiday season. Thus, they created one of the most popular images: Santa Claus. The beard, rosy cheeks, and the suit-consistent with the colors of their company (red and white) first appeared on their bottle. Yet, ... do you automatically reach for a coke every time the Santa ...
- Word Count: 2455
- Approx Pages: 10