1. marketing
... lowest airfare usually wins in today's market. The airline industry has also seen drastic changes in the distribution of its product through the internet. The internet has allowed airline companies to reach thousands more of possible consumers in the marketplace. By 2003, 10 percent of all U.S. travel booking ... will be conducted online, with 80 percent of that coming from on-line ticket purchases from airlines (Impact of Internet). By integrating the internet into everyday operations, airlines benefit from lower distribution costs by cutting out the middleman or travel agent, and the s...
- Word Count: 10869
- Approx Pages: 43
- Grade Level: High School