1. Start Something That Matters by Blake Mycoskie
... his story during commercials worked a thousand times better than the campaign that just threw a couple numbers in your face. In Blake's case, the story was very simple; Many kids in Argentina don't have shoes, but if you buy a pair of alpargatas from TOMs, they will donate a free pair to a child in ... the world for the better has been eliminated, there's nothing stopping you, me, or anyone from helping others. Chapter 6, called "Keep It Simple", is about how the best business plan is often times the simplest. Blake says the reasoning behind this is if it's easy for people to ... to buy...
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- Approx Pages: 10