In Japan for example, soccer is becoming more and more important in part due to the European teams that are trying to get some Japanese players leave their country to improve their skills. ... Soccer In order to reach as many potential customers as possible, Nike's advertising soccer division has segmented their market in two groups: the United States and the rest of the world. The main advertising campaign in the US has focused on the image of Mia Hamm, the best woman soccer player ever. ... This totally differs from the rest of the world's vision of soccer. ... In fact this were...

• Word Count: 2759
• Approx Pages: 11
• Grade Level: High School

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand ...

• Word Count: 9844
• Approx Pages: 39

Cannondale Corporation Case Analysis Strategic Profile Cannondale is a product differentiator due to their expertise and innovation in aluminum composite material design and fabrication. Cannondale is based on a vertical integration business strategy, whereas most of its competitors utilize market development and segmentation strategies to increase market share or specialization and single-channel distribution. Cannondale's management is supportive and responsive to any changes in their policies, procedures, and strategies. The management team is bound by 10 principles established...

• Word Count: 3584
• Approx Pages: 14
• Grade Level: Undergraduate