... and throughout the company. From a management perspective, an ethical decision is one that reasonable or typical stakeholders would find acceptable because it aids stakeholders, the organization, or society (Direct Quote Book). Continental's CEO, Gordon Bethune, realizes that these three groups are interrelated and that acting unethical to one group can and will affect the others; therefore, he has to equip his ... which include: 1. Using his leadership position to incorporate an ethical dimension into the values the company stressed. 2. Incorporating ethical values into the company's m...

• Word Count: 198
• Approx Pages: 1
• Grade Level: Undergraduate