1. Coca-Cola - Marketing and Advertising
Both routines are presented side by side through the use of a split screen. Although the men essentially share the same routine, the split screen highlights a series of juxtapositions that creates an antithesis between the lifestyle and challenges of the two generations. ... To encourage the decoder to establish the narrative, the encoder has used a different visual colour filter for each side of the split screen, created to highlight the antithesis between the two. ... As the theme of juxtaposition ends, the split screen is removed to reveal an elderly grandpa and his grandson partaking in th...
- Word Count: 2659
- Approx Pages: 11
- Has Bibliography
- Grade Level: Graduate