1. Agenda Setting In The Media Today
... I once thought. While the paper's attempts to set the agenda were successful, it became clear to me that half the work in agenda setting is done by the public and their acceptance of the agenda that is being set. A lot of my findings were supported by earlier research done by Maxwell McCombs and Donald Shaw in the early and mid 1970's. In their study entitled the Charlotte Study, they concluded two ... different things. One is that the media are more likely to have a ... stronger effect in determining the public's agenda than vice ... ...
- Word Count: 2248
- Approx Pages: 9
- Has Bibliography
- Grade Level: High School