... used. What customer thinks is how rapidly and dependably a firm can deliver what they, the customers want and at the best possible price. In order for a product to reach the customers, a firm needs to select the channels of distribution. A channel of distribution is any series of firms or individuals who participate in the flow of products from producer to final user or consumer. Managing a multi-channel business in today's competitive ... .mac.doc.gov/cgi-bin/doit.cgi?218:54:1:5 Perreault, W. D., Jr. & McCarthy, E. J. (1999). Basic marketing: A global-managerial approach (13th ed.) [Uni...

• Word Count: 10291
• Approx Pages: 41
• Has Bibliography
• Grade Level: High School