... . Its "eagle" logo is licensed to more than 100 manufactures. Successfully marketing this brand image, the company has been able to achieve a long-term relationship with its customers. Customer loyalty is most evident in the Harley Owners Group, which is a Harley-Davidson riders' fraternity with 600 US chapters. Harley-Davidson maintained brand equity well with creative marketing. This year the ... risk of aliening its loyal customers who expect Harley-Davidson to continue with its heavyweight motorcycles image. This recommendation will allow Harley-Davidson to avoid upsetting its custome...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate

... wheels. Seeing this trend, Harley-Davidson, known for making bigger, heavier, "workhorse " motorcycles, began producing lighter, faster models, and soon became dominate in the racing world, winning back the loyalty of motorcycle aficionados worldwide. In 1965, Harley-Davidson goes public, offering stock and ending their family ownership. In 1969, the American Machine and Foundry Company (AMF) purchases Harley-Davidson. However ... maintaining their signature style and characteristics, such as their famous "potato, potato, potato " sound. A sound unique to Harley-Davidson motorcycles due...

• Word Count: 1695
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate