1. Oward A Personology Of The Consumer
... framework that is specific to the domain of consumption, classify relevant domain-specific personality traits in terms of this framework, and then investigate the relationship between more basic traits (e.g., the Big Five) and the consumption-specific traits. An illustrative example of this approach will be described in the last section of this essay. Personal Concerns: The Goal-Striving Consumer A second major development in personality psychology has been an emphasis on the doing side of personality in terms of midlevel ... shopping typologies (Westbrook and Black 1985) and shopping o...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School