1. Subliminal Perception
(Taylor, Communication 56, 59) The subliminal advertisements took place in a movie theater located in Fort Lee, New Jersey where the phrases, "Drink Coca-Cola" and "Eat Popcorn" flashed on the screen while the movie was playing. ... This would be referred to as the operative theory, which becomes effective when weak stimuli are consistently flashed on a movie screen, such as Vicary's experiment performed in Fort Lee, or stimuli played repeatedly on a cassette (Haberstroh, 41). Following these incidents, the National Association of Broadcasters prohibited subliminal messages to occur ...
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- Grade Level: Undergraduate