1. Tourist destination image
... of a peaceful, fairy-tale like country among the older respondents; 3) And solely among middle aged respondents the idea of a relaxed, open Danish mentality exists. The fragmented and unemotional meaning structures existing among the English respondents towards Denmark suggest that their cultural images mainly are attitude-based rather than value-based. Their cognitive nature and on-the-surface character suggest that this ... tourism organisation, a global image platform offers the potential of creating a consistent and internationally recognisable identity for the destination and could...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate