1. International Marketing Research
... but perception of trade barriers) * Profitability (Russian market is accessible but risk of non-payment) * Market Size --[page 3] From Scanning to Assessment: Viability for further assessment - 3 Types of Market Opportunities: * Existing Markets (needs already serviced) * Latent markets (latent need not yet fulfilled) * Incipient Markets (indication of future emergence of need) At this point analyze the nature of competition with product types ... similarities. --In process, identify whether the right conditions are emerging: * Demand Pattern Analysis (state of development) * Multiple F...
- Word Count: 690
- Approx Pages: 3
- Grade Level: High School