1. Advertisement to Youths in America
Secondly, the study implies that, "A substantial proportion of children, particularly those below age eight, express little or no comprehension of the persuasive intent of commercials" (Kunkel 63). ... For the child to recognize and appreciate the persuasive intent of television advertising, he/she would be able to identify the following characteristics "the source of the advertisement has perspectives and interests other than those of the receiver, the source intends to persuade, persuasive messages are biased, and biased messages demand different interpretive strategies than do unbiased mess...
- Word Count: 1887
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate