... measurement and tracking over time and across international borders are essential to manage and control brand equity effectively. (Shocker, A., Srivastav, R. and Ruekert, R., (1994) Brand Inventory Samsung Electronics Samsung Electronics is a large and diversified corporation. Its main business consists of four areas: Digital Media Network, Device Solution Network, Digital Appliance Network, and Telecommunication.  Device Solution: ... other brands. 2. Website: handsets sold directly through company websites. Methodology A questionnaire (see Appendix-1) was designed to assess and anal...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate