West Point Market was started in 1936 by three partners, one of them being Russ Vernon's father. The company began only selling meats, wines, and chesses and enjoyed much success throughout the years. In 1941 West Point Market expanded to its current location. In 1978 Russ Vernon became president of the company after working many years under his father. By this time the store was in the quality food industry and leading the local market.
2. Scope of Business.
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West Point Market's scope of business is to become the best specialty food store in the Akron area. They are currently debating on if they should again expand to make this scope a reality. Promotional events and image enhancing store appearance has helped them get this far. Russ Vernon wants to take this once small business to the top of the market and lead the specialty food industry.
3. Current Size, Growth, Profitability.
Currently West Point Market is an operation with 13,800 square feet of store space, 10,500 of that being selling space. They have a close connection with their customers because of their small size. Russ Vernon usually stands at the door and knows each person by name as they walk in to do their shopping. West Point Market is considering growing larger though. They recently purchase store space next to them and are .
considering expanding West Point Market into a much larger store. Because of this their potential for growth is very high. .
4. Reputation.
West Point Market has a good reputation throughout the Akron area. They do everything they can do satisfy their customers needs and the customers show their appreciation in various ways. West Point Markets ability to cater to their customers needs has built a strong customer base and has increased the size of their market. The reputation of West Point Market is what brings consumers into the store and sets up a large amount of repeat .
purchases.
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5. Competence in Various Areas.