The Company needs to continuously review its competition from new products, pricing pressure, change in laws and regulations, legal factors, and product liability claims, and other various claims of existing products. In addition, Merck continuously does analysis of their alignment with the current economy and environmental situations in the current market. These activities take part of their control plan as they monitor their progress against the plan, and are reviewed during the leadership tactical ands strategic planning that occurs annually. .
When we look at the demographic, political, and economics, and technology other natural and cultural forces that influence Merck's ability to be successful, we will find that Merck is engaged in has established well defined policies and their involvement in these areas is positive to their corporate social responsibility and helps to maintain their trust to the people. The industry continues to evolve at a high rate of because of the scientific improvements, regulation updates, and innovation and forces companies to operate at a high-level to increase their standards and operations in research as well as to define new up-to-date marketing strategies to expand their consumers and business. .
During the implementation and execution of the strategic plans that Merck has defined and communicated to its shareholders, employees, and customers through its transparency and openness policies as they apply to the corporate ethics and values. Merck is committed to its ethics and values. All Merck stakeholders, including employees, executive officers, board of directors, agents, consultants, contractors, or anyone handling Merck matters, are expected to following the "code." Merck's Code of Conduct provides the guidance and rules on how we conduct business day-to-day (Merck & Co., Inc.). The adoption of a code of conduct is essential in today's business.