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Another advantage of being able to go in the store is you are able to receive personal service, and immediate gratification. To me the immediate gratification is one of the best things about the store channel because you don't have to wait a couple of days or sometimes a week for your product to arrive in the mail, you get the product instantly in the store. One of the advantages of the store channels that can only be done in store is cash payment. A lot of customers will drive to the stores just for this reason because they are concerned about security or identity theft. "The catalog channel provides some benefits to customers like safety and convenience that are associated with all non-store channels (Levy, 2012). Walmart sends out ads all the time in the local newspaper but those don't compete with the same catalogs such as JC Penney, Dillard's, etc. "Catalogs offer the convenience of looking at merchandise and placing an order from almost anywhere 24/7 (Levy, 2012). .
When you look at Walmart's ads and you see something that you want, you can either go to the store and get the products or order them online. "The Internet channel provides the safety and convenience of catalogs and other non-store formats (Levy, 2012). The Internet always has much more assortment than the ads that Walmart sends out with the local newspapers or usually more than the local store has. The Internet displays information and inventory from Walmart's from all over that gives more of a variety and assortment for you to choose from. Another advantage is that by placing an order over the Internet you have more time to evaluate the product and do research over the Internet to make sure you have all the information you want. "Target is the primary competitor challenging Walmart across a broad category of products. Its primary target is the upper middle class segment offering products of a better quality than Walmart in a more pleasant store setting.