It's.
not only "the most popular and biggest selling soft drink in history," but also.
"the best-known product in the world" ("Coca-Cola", par. 1). But why does Coke.
resonate so deeply with so many? Club President Karleen Buchholz says, "Everyone.
has some memory of Coca-Cola as a child, growing up. It may be a first date, the.
corner grocery store, a treat given to them" (Coke is it)2. .
The way Mrs. Buchholz describes this shared feeling is exactly how I felt when I.
was a child. As far as I can remember, I've always wanted to drink Coke, but I.
wasn't raised drinking Coca-Cola like most of my friends. My parents always.
made a huge deal out of it. They did not want me to drink it because they.
thought it's unhealthy and I might get addicted to it. .
Besides my parents, most of my attitude towards this drink was made by.
commercials. The Coca-Cola company has always put a lot of effort into their.
ads. Ever since then, they have been one of my favorites. They have had various.
kinds of ads, using animals, fiction and characters which appeal to children.
like Santa Claus. With this targeting strategy I believe they attract lot of.
young people, especially children. To aim at children some of the Coca-Cola ads.
are like cartoons; for example, the new Coca-Cola ad campaign uses polar bear.
cartoons in it. The kids feel drawn to these cuddly animals. These ads seem.
delightful and charming to me. Unlike many other commercials, they do not use.
violent images to get the costumers' attention. They rely on happiness and.
togetherness; perpetually trying to cash in on their original lead. Compared to.
other companies, Coca-Cola does not really use a lot of famous people in their.
commercials. This strategy is more common for Pepsi ads. Pepsi uses celebrities.
like David Beckham, Shakira, Britney Spears, and many more in their ads. .
Pepsi has definitely leaned towards the appeal of celebrities, popular music,.
and young people in television commercials, while Coke relies more heavily on.