People spend enormous amounts of time researching the nuances of different brands and trying to understand the complicated tech-jargon. The result is wasting money on products that are too complicated or too simple, thus not catering to their needs.
Customer Service Solution .
A Best Buy sales representative's job is to fill this void by being the trustworthy and helpful "genius" who understands the products in detail, yet can explain them in laymen's terms. When surveyed about customer service, American customers prioritized knowledgeable employees who can address their needs quickly and treat them as valued customers. (Dougherty, Ajay, 2).
Internalize Our Products .
Every sales representative who wants to keep his or her job must have a great understanding for all the products and services Best Buy offers in-store. It is also recommended to find a product category in which you are passionate about and can specialize your knowledge. You must be able to keep up with the current trends in that technology or product sector, and the quality differences between the brands. Most importantly, you must internalize this knowledge so that you decide what product each customer truly requires and can simply explain the intricate spec details and advantages. .
Identify Confused Customers .
Confused customers tend to buy nothing and not return due to their bad experience. Thus, in addition to greeting each customer that enters the store and asking them if they need help, please refer to these basic methods of spotting a confused or a new customer in the store. (Gleneicki, 1).
- A customer that has walked up and down the aisles several times.
- A customer who stares blankly at one section for an extended period of time.
- A customer who seems to be intently reading labels or packages.
Address Customer Needs.
Once you have spotted a customer in need, it is essential to take the time to ask the customer how they are doing today and how you may help them.