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Mattress Company Business Plan

             Today's mattress industry is growing faster than ever. Consumers are now realizing that the purchase of a mattress is one of the single most important investments they will make. Not only do we spend one-thirds of our lives in bed but the quality of sleep we receive also dictates our quality of life we live. Bedzzz Express offers the best selections of mattresses at the best prices. "Sleep Consultants " are available to assist customers "in finding the sleep of their dreams ".
             The bedding industry reported 8.7% industry growth in 2012 and expects 3% industry growth in 2013. The mattress specialty retailer industry is in a rapid growth cycle and showing no signs of slowing down. The targeted demographics are from a variety of ages and financial statuses. With $6.8 billion in 2012, this industry has been spurred with innovations. Over 70% of the industry sales are from the "Big 4 " mattress manufactures, Serta, Sealy, Simmons and Tempur-Pedic. Bedzzz Express has managed to maintain a strong relationship with each of these suppliers of the last 20 years.
             The firm's objectives are to become a household name as it relates to the industry and the sole provider of all mattresses sold in its targeted area. By deploying an integrated cost leadership/differentiation strategy, the store offers competitive pricing on all products while also providing top notch customer service. The Triple Z guarantee was developed which features a 90 day lowest price guarantee, 5 year extended warranty and 1 year comfort trial guarantee. Other special offers include free next day delivery (some restrictions apply) and financing options to accommodate a variety of financial needs. .
             There are several key opportunities that our group has identified in order to improve the firm's growth and sustainability in this industry. An investment in IT applications and infrastructure can aid the firm in retaining, recognizing and rewarding customers with a customer loyalty program.

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