The color I have used is a dull yellow. This color gives a feeling of sickness and decay. These aren't the feelings we want to connect to a toothpaste. Before choosing a background color or a color combination, we have to think about the message it conveys. Red and orange are very passionate & exciting colors while green and blue are stable and more associated with nature. .
I have changed the background color from dull yellow to a light blue. Blue is associated with cleanliness. The product itself has a brown color, no one would want to buy a brown toothpaste because it implies that their teeth aren't going to get any cleaner. I have also changed the toothpaste color to white & purple. White is associated with perfection & white teeth. Purple is a symbol of wealth and royalty. Now that the colors are alright, what about the composition? An important composition rule is the rule of eyepath. This creates the ideal path for the eyes to follow. The first focus is on the so-called sweetspot. This attracts attention right away. In this ad its the light at the left top corner, which is weird because there is nothing there for the audience to see. It makes more sense if the logo shine is moved into the sweetspot. The reader will be able to see the logo while whisking through the magazine. The last part of the rule of eyepath is the exit. The toothpaste directs audience to a big piece of text. No one would want to read a big piece of rubbish about toothpaste. Composition & colors are already right but people will lose interest if they see a large piece of text. I have changed this into a catchy slogan. Because the toothpaste is called shine, I want it to appeal to cool young people between the age of 15-30, I have directed a slogan to them. Assuming they listen to pop music occasionally, they will probably know the singer Rihanna. One of her most known lyrics are "shine bright like a diamond".