However, all this does is cause women to lose their self-esteem and try to look as beautiful as they can to impress the world. These corporations cleverness causes society to purchase certain items because of the model or person in the ad. Humes book Garbology goes hand-in-hand with advertisements because Humes portrays how advertisements also cause overconsumption and waste from society. In addition, O'barr provides examples of how advertisements use women as a sexual figure by displaying erotic pictures in alcoholic ads, clothing ads, and fragrance ads (O'barr). He portrays that these advertisements cause men to crave women in the wrong manner and categorize women as "ugly" or "unattractive" if they do not look like the stereotypical girl in the Coca Cola, Heineken, or Chanel Perfume commercials.
Believe it or not, advertisements also affect men's insecurities just as much as they affect women's. The reason for this is because all of us as a nation are drawn to advertisements; we see over 50 ads per day. The film "Sexual Stereotypes in the Media" defines the term "stereotype" as effective because they are recognizable symbols and they divide the world into two groups: male and female. Hence, the audience bases their understandings from home, school, or work, and categorizes things from what we see in real life and the images we consume in the media (Sexual Stereotypes in the Media). This shows that women and men's relationships also become affected from these advertisements and can even be the cause for a breakup. Not only do men categorize women as attractive or unattractive, but women do as well with men. For example, a study of women who were exposed to attractive men in a magazine rated their spouse as less attractive as well as men did with women (Plous 2). This shows that men also feel the need to go out of their way to "look better" for their loved one.
Not only are the ads affecting the adult world, but these images and televised ads are affecting children the most.