Consumers wonder why a specific brand or company is able to sell its goods for more or why some consumers are willing to pay more for the product. In the end, many believe that the higher there product or service is priced it is perceived to be worth more. An example of this strategy is a mechanic who charges fifteen dollars per hour more than the other mechanics in the same area.
Demographically the Serious Gamers are mostly people who are average age of 34 and are mostly males who have been playing for 12 years, who largely devote their leisure time to playing practice games to become expert players and also reading about video games. Serious Gamers enjoy playing different game categories Racing, role-playing and first person shooters. Choosing between Computer gaming and generations of actual gaming consoles. The income base of these customers are mid-range income ranging from (35,000 – 75,000) yearly. Among the Serious Gamers the average hobby was gaming and there was not much other interest besides gaming. Moving on to the Occasional Players which are mostly made up of female's age 18 and up which makes up 42 percent of gamers, the average income is the same but the hobbies change drastically. Occasional Players are more active and have more hobbies than Serious Gamers, for example shopping, active sports and exercising regularly. Geographic locations are mostly the same between the two, they both are mostly concentrated in the U.S and Canada and the rest are spread out between Europe and Asia.
As far as a slogan for Sony goes I think the best to fit them would be (If you're not satisfied, come and we will make you happy). This slogan fits them best because of the quality product that they sell is very high end and will make anyone very happy to have, especially if your current television is not of best quality. Also the number of companies that sell the Sony product are far from few so the customers will not have trouble getting a hold of what they want or need.