Although common people are not as rich as millionaires who can donate large amounts of money if they want, the number of common people in the world is much larger than the number of millionaires. Therefore, teaching them the right way of donating is necessary to achieve successful charity work since honestly, everyone in society wants to make more money and is more or less greedy. By using the example of a worldwide Twitter hashtag, #SWEDOW, in his article, Kenny also suggests that the wrong method of giving charity has already spread to the whole world which is a serious problem. So correcting millions of net citizens' thoughts about charity work is becoming an impending task that needs to be accomplished (253). Moreover, Kenny uses different voices to reinforce his argument's credibility. For example, through the words from the top university's professors and the negative comments from a local farmer, Kenny conveys readers that charity giving which contains selfish purpose can cause a huge damage to the people who need help and implies the idea that the win-win situation is impossible here. .
Furthermore, by giving the counterexample of TOMS, Kenny also conveys that businessmen should avoid their greed in philanthropy. In this example, Kenny compares the company's "considerable commercial success" with "lower amount of charitable giving" to criticize businessmen's greed which leads to a negative impact on the people who need help (254). Behind these words, the writer implies that they should never try to receive benefits from charity work because when they do, the other side (the poor) loses some at the same time. Through Kenny's choice of example here, Kenny shows that what an important role that businessman plays in the charity work. So larges corporations' unethical behaviors may cause that people who are plagued by impoverishment cannot get useful help effectively.