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Deisel - Corporate Social Responsibility

 

            
            
            
            
             " really gets the mind thinking of a million possibilities. This Diesel advertisement shows a message to a person that being adventurous is something everyone should live by. "Be smart" is what our elders have been telling us since we were young. While Diesel, an international clothing company, takes "Be stupid" as their philosophy. Diesel shows that they want customers to take risks and enjoy life while wearing their clothing rather than the usual cliche of just a model looking good in a product. This Diesel advertisement shows a message to a person that being adventurous is something everyone should live by. .
             The surface meaning of this endorsement is just to make a viewer laugh at the frivolous image. This memorable ad shows a man sticking his head in the mailbox looking to be stuck at 160 degrees angle. Obviously Diesel doesn't mean for the viewers to take this image literally they just want to get a quick giggle out of them. On the left of the image you read Stupid might fail. Smart doesn't even try, I think this message is suitably aimed at edgy, adventurous, open minded, risk taking young adults. Diesel is aiming for people to know there are worse things than failure, like not even trying. This statement most likely means that Diesel wants customers to take fashion risks with their trendy clothing. The Diesel Company derives their endorsements towards young creativity. This modern endorsement approach is aimed towards young adults because it signifies the adventurous nature that should be lived when a person has their whole life ahead of him or her. Diesel is encouraging risk taking behaviors by making a statement in their advertisements. This statement seems corporately irresponsible by defying the average idea of logic the company is lacking the typical idea of logos. Although Diesel ignores the idea of fact, they create a great amount of pathos with their immense imagination.


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