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Deisel - Corporate Social Responsibility

 


             In the far right corner of the poster "be stupid" is displayed, with this statement Diesel doesn't mean go out and do something dangerous they simply mean be creative. This single advertisement is from a chain of almost forty separate ads all with the same meaning with statements such as; "Only stupid can be truly brilliant", "Smart has the plans, stupid has the stories", "Smart sees what there is. Stupid sees what there could be." and more. This risky endorsement is saying that stupidity is the antidote to intelligence. The fact is if people didn't have stupid thoughts there would be no interesting thoughts at all. Stupidity is bravery and with these advertisements Diesel shows the smart or in this case the stupid person takes the risk. This Company wants their customers to know in the end being stupid will end with brilliance. .
             Looking into the photo behind the bold yellow font, a customer may wonder "Why is this man in the mailbox? Why is the man in the photo being stupid in such an unrealistic manner?" The reason I come up with is that Diesel needed to depict something unrealistically stupid and slightly funny so that the company wouldn't be put in a negative spotlight for a risky message. My opinion of the reason the man is getting into the mailbox is because the origin of this company is Italian and this advertisement was displayed internationally. The mailbox could possibly symbolize the travel of the company and its large international status. If a person is trying to get him or herself into a mailbox, it is likely for the desire of traveling, much like the company. According to Intradayfun.com "These advertisements portray sheer courage. It is rightly said that when the message is depicted in the raw form it meets the targeted audience in a far better manner." Although the picture depicted is far from realistic and very far-fetched it really catches a viewer's attention and gets the point of the ad across.


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