(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Marketing Strategies of Multinational Companies

 


             The religion practiced in India influences the McDonald's menu presented there. Hinduism is a religion practiced by 80.5 % of Indian. Hindu believes that cow is sacred; therefore, 80.5% of Indian population does not beef (Government of India., 2011). For this reason, McDonald's must change the use of beef for its burger to another meat. Also, 13.4 % of the population is Muslim, and they do not eat pork; thus, McDonald's needs to use another meat apart from beef and pork, which are usually the main meat, serve in McDonald's restaurants (Government of India., 2011). For McDonald's not to be left with only 6.1 % of the Indian population, McDonald's decided to adapt its product to the religion exigency in India. Thus, the main McDonald's products served in India are Filet-O-Fish, Chicken Maharaja Mac, McChicken, and MacVeggie, making India the only country in the world where McDonald's does serve neither pork nor beef (McDonald's India., 2012). Furthermore, United States Department of Agriculture estimates 20 to 30 % of the Indian population being vegetarian (2013); consequently, McDonald's developed a vegetarian recipe to suit all Indian palates (McDonald's India., 2012). .
             Another aspect influencing the marketplace in India is the income. India has a Gross National Income (GNI) per capita of $5,350 against $53,960 for the United States (World Bank., 2013); this implies that McDonald's, In order to get a large population of Indians to consume its product, should adjust the price of its burger to the Indian GNI. This is the reason the average price of a burger is $1.89 in India instead of $4.07 in the United States of America (Grewal & Levy., 2013). .
             Indian lifestyle has a significant impact on the promotion methods used by McDonald's in India. McDonald's, in order to be well known and have customers, had to make its brand be familiar to Indians by following the Indian lifestyle, promoting the Indian family culture and values, as well as making its restaurants comfortable while being clean and maintaining the quality service (Gordon, Deshmukh, Gupta & Baek.


Essays Related to Marketing Strategies of Multinational Companies

1. Managing Multinational Organizations

A multinational organisation should come up with an international strategy to be able to succeed in the international market. ... Good Marketing Strategy Marketing in the international scene is one of the most daunting tasks faced by the managers of multinational organisations. Multinational organisations need to have effective marketing strategies to gain a competitive asset in the international market (Shimp 2010). ... An effective business level strategy will be vital to the success of any multinational. ... The managers of Coca-Cola have adopted this strategy and have been able to delive...

  • Word Count: 2755
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: Undergraduate

2. International Business and Multinational Enterprise

These companies, known as "Multinational Enterprise" which implicates the organization that do business in multiple countries rather than only in domestic economy. ... Detailedly speaking, firstly they claims that aesthetics can help multinational company promote and advertise in a effective way by deciding which color or symbols should be selected. ... Additionally, culture also forces multinational companies to adjust their policies in human resource management. ... All these affect the marketing performance of multinational companies and they must adapt their product and promo...

  • Word Count: 1564
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

3. The De Beers Group

In this essay, I will focus on the The De Beers Group's efforts to help governments, their global dominance, and why they would be better off using a global strategy over a multinational one when it comes to their business. ... Competing companies have a lot of work to do to catch up. ... A multinational strategy is a strategy of adapting products and their marketing strategies in each national market to suit local preferences. A global strategy is a strategy of offering the same products using the same marketing strategy in all national markets (Wilde, pg.293). ... Therefore they s...

  • Word Count: 839
  • Approx Pages: 3
  • Grade Level: High School

4. Building and Managing Business Communications

Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new product, launch or community initiatives taken by the company.       ... The role each element takes place in a marketing communication program relies in part on whether a company employs a push strategy or a pull strategy.       ... There is a scope for young people to develop and design media messages and strategies that should guide the communication tactics of business organizati...

  • Word Count: 2453
  • Approx Pages: 10
  • Has Bibliography
  • Grade Level: Graduate

5. Basics of International Management

A multinational organisation should come up with an international strategy to be able to succeed in the international market. ... Good Marketing Strategy Marketing in the international scene is one of the most daunting tasks faced by the managers of multinational organisations. Multinational organisations need to have effective marketing strategies to gain a competitive asset in the international market (Shimp 2010). ... An effective business level strategy will be vital to the success of any multinational. ... The managers of Coca-Cola have adopted this strategy and have been able to delive...

  • Word Count: 2755
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: Undergraduate

6. International Business and Globalization

These companies, known as "Multinational Enterprise" which implicates the organization that do business in multiple countries rather than only in domestic economy. ... Detailedly speaking, firstly they claims that aesthetics can help multinational company promote and advertise in a effective way by deciding which color or symbols should be selected. ... Additionally, culture also forces multinational companies to adjust their policies in human resource management. ... All these affect the marketing performance of multinational companies and they must adapt their product and promo...

  • Word Count: 1564
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

7. External Marketing Environments

The external environment comprises of forces that cannot be in control of the organisation or the company. ... There are companies and fashion houses that bring out certain styles for the season that become a rage. ... If the companies don't keep a check on what's being offered by the competitors and liked by the consumers then they will not have an effective promotion or marketing of their product. 2. ... Thus it make a great deal to know these factors well so as to design an appropriate and effective marketing strategy. ... With businesses going multinational and targeting foreig...

  • Word Count: 1974
  • Approx Pages: 8
  • Has Bibliography
  • Grade Level: High School

8. Overview of the Coca-Cola Company

The range of bottlers from large, international, company to small, family-owned business. ... Bottler also become the factor of company core competency. 2.Foreign direct investment (FDI) As a multinational company Coca-Cola made its overseas investment in servals ways - either by setting up a subsidiary or associate company in the foreign country, by acquiring shares of an overseas company, or through a merger or joint venture. ... In addition, the variable place is very important in Coca Cola marketing mix. ... For an actual product, such like a drinks, no matter is package or quality level o...

  • Word Count: 2201
  • Approx Pages: 9
  • Grade Level: Undergraduate

9. Components of a Business Marketing Mix

Through right steadiness of the marketing mix, an organization can have a decently explained marketing method and strategies through which the promoting points of the organization might be finished at the required level (Pang & Wang 2006). ... With the proper administration of every last one of constituents of the promoting mix, the organizations can make their marketing methods and strategies in an exceptionally modern manner. ... About the Company Toyota Motors is an overall enjoyed multinational organization, placed in Japan. ... Analysis of Impacts of Marketing Mix in Toyota The promotin...

  • Word Count: 1494
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate