Simple pleasures are abundant in the Brave New World, as opposed to long-term pleasures (striving for big goals). Majority of these basic pleasures are physical; sex is the most used and simple pleasure for the people of the State. Sex to them is just something they do everyday and there is nothing attached to it, no emotional value. This world even offers these sittings called "feelies" in which one can watch pornographic material and feel what is going on, simply just for pleasure. Soma, the wide-spread drug of the society is used for pleasure also; mostly everyone uses it to ensure their "happiness" in their lives. Lastly, the Brave New World lacks the strong emotions of life, there is no romantic love, there are no strong bonds/friendships, and there is no parenting. Thus is why criticism is easy to make upon a world structured like this one. One might be able to be happy everyday of their life in the Brave New World, but it is not true happiness; it is just "fake" conditioned happiness in which these people will never endure in the real emotions of life. Also it is just the happiness they get from the basic pleasures in their world or drugs for that matter, the happiness is never gained or acquired. .
Aldous Huxley created this novel to illustrate that a society can not be supported with just the elements in the Brave New World. Strong emotions, individuality, and freedom are all needed in a society. It simply can not be focused around a world of pleasures. Brave New World eliminates strong emotions like parenting and friendship. Both are needed very much in life to aid in the road to success. I personally rely on my parents and friends almost everyday. Those strong emotions are necessary for an individual in "growing up" because it teaches one so much about life itself. Mill and the philosophy of Utilitarianism stresses on the maximization of pleasure and the minimization of pain which is very much like the Brave New World.