In my opinion the main cause of the problem Pioneer industry is facing is that although sales in the United States were low, the company decided to enter the foreign market , while what they should have done was deal with the problems encountered domestically, which were basically caused by poor market research.
Another cause of their repeated failure in entering the foreign market was the lack of appropriate investigation of the country they are entering.
Although the company had previous marketing experience in Canada, Australia, and the UK, their actual sales did not meet their sales expectations, because they did not study the market for lockset in these countries.
Pioneer marketing strategy in Canada:.
When they decided to enter the Canadian market they did not fully examine the international trade system or the economic environment. Because the import duty was high, customers found the locksets to be costly, therefore resulting in low sales.
Another reason for the low sales in Canada was the poor marketing plan by the company, as they depended mainly on sales representatives.
Pioneer marketing strategy in Australia:.
Although there was a favorable demand on locksets in Australia from major Australian buyers, the sales were low again because of the lack of adequate market research. .
Another legal point that should be highlighted is that they should have put stronger terms in the contract to protect Pioneer's production rights. .
Pioneer marketing strategy in UK :.
Since the company has encountered previous problems with licensing, and since the import duty is high, I believe they should study the market well, and if the findings are favorable, they can build a manufacturing company in the UK.
Entering the Far Eastern market:.
Since the company does not have any experience in this market, a thorough market survey should be conducted to accurately estimate the market potential.
After the market survey is conducted, Mr.