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Hershey

 

            
             Hershey's is a global company, selling product in 67 countries around the world. Milton S Hershey founded Hershey's in 1894. It was incorporated in 1927 in Delaware, and the initial public offering was on December 1st, 1927 at $39 5/8. Since that time they have had the following stock splits: 9/16/47, 3 for 1, 3/27/62, 5 for 1, 9/15/83, 2 for 1, 9/15/86, 3 for 1, and 9/13/96, 2 for 1. The current stock price is $75.87 as of January 15, 2004. .
             Hershey's mission statement:.
             Hershey's objective is to consistently create shareholder value by achieving excellence in every aspect of our business, and our vision is to continually create value for shareholders, customers, and consumers as a focused, branded, global chocolate and confectionery snack company.
             Hershey's growth:.
             The founder of Wrigley Gum and a young associate were on a train from New York to Chicago when the associate asked; why do you spend so much money on advertisement? You have the most recognized gum in the world. Mr. Wrigley answered saying, how fast is this train going? The associate said about sixty miles an hour. Mr. Wrigley then asked the question. If this train is already going sixty miles an hour, why do we need the engines? Couldn't we just unhook them and continue to our destination at sixty miles an hour? The importance Mr. Wrigley put on marketing at the turn of the century is just as important today. The major confectionary companies today use focused trade promotions to get the retailer to aggressively sell products rather than just put them on the shelves where space permits. Hershey's uses event themes and appropriate displays to help drive the business for both manufacturers and retailers alike.
             Did you know that private label candy only holds a 2% market share in the US? The reason for this is the long history of confectionary companies providing the customers with superior quality and value. Because of this, customers have very strong brand loyalty.


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