Best put, "The decency dilemma in some towns and cities was quite quickly dismissed in the interests of capitalism" (Latham 65). Regardless, these women took a stand and made their message known. They were not going to tolerate being told how to dress themselves to the beach. Nowadays, women can wear practically nothing on the beach and not be said a word to. .
America was rapidly evolving and women were rapidly changing. These same strong women who fought the ban on bathing suits, helped to get the 19th Amendment passed. Women were given the right to vote in 1920 and this was a huge step in the women's suffrage movement. Another big change for women was the way they began to dress. Some skirts worn in the 20s were just as short as today's, if not shorter. By 1925, the short skirt was popular and this period was referred to as the Flapper Age. "Flappers" as they were called, wore straight dresses with no cleavage, no waistline, and hair either cut short in a "bob" or neatly hidden under a hat. They did not want their sexuality to define them and so they did not show the shapes and curves of their bodies. They also did .
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not wear corsets, primarily because they were very uncomfortable. They also began smoking cigarettes more frequently and used a 12 inch long cigarette holder to do so. Many of them wore extreme make-up. They had white faces, black eyes and red lips; similar to vampires. This decade began today's manufacturing of cosmetic products including lipstick, eyebrow pencils, nail polish, eye shadow, rouge, and powder.
As capitalism spread, manufacturing products became more important to business owners. Through mass production, Henry Ford made it possible for people to buy a Ford automobile for less than $300. Now people could go from coast to coast in only 13 days. This was a phenomenal achievement for the period. As more products were manufactured, advertising became an important role in selling an item.